Title : CHANDAMAMA LO AMRUTHAM
Star Cast : Srinivas Avasarala, Dhanya Balakrishna,
Producer : Gangaraju Gunnam
Director : Gangaraju Gunnam
Music : Shri
Released on: 17-05-2014
Story
Amrutham (Srinivas Avasarala) and his best friend Anjaneyulu (Harish) own a restaurant and turn nightlong billionaires due to sudden real estate boom. They get separated due to an dopey article [Both should stay away from each other until Egyptians Pyramids are Destroyed] laid by Amrutham's father in law (Chandra Mohan), both egress as business tycoons in restaurant business. In the meanwhile, Sin Laden blasts Pyramids in Egypt and hence, Amrutham and Anji get together and flourish their restaurant business jointly. Chandra Mohan (Rao Ramesh) works at RTC (Rocket Transport Cooperation) pen to trick both the business magnates with the help Appaji and sell of their Chandrayan tickets and absquatulate later. Amrutham and Anji decide to start their branch on Moon by selling their assets. Rest of the story is all about what all troubles they faced on Moon and Did they set up their restaurant business over there.
Performance
If the guff cinema isn't enough to numb your senses, there's ample frivolity in the name of humor and character-sketch that works brilliantly to leave you fuming. Television series of Amrutham has given life to actors like Harshavardhan, Shivajiraja, Gundu Hanamantha Rao, Jhansi etc. But new cast in the film hardly has scenes to perform except for songs. Gundu Hanmantha Rao went the slapstick way with his characterization in the original but movie version of Anji with Harish playing the role is preposterous. Srinivas Avasarala tries too hard to show some promising elements of being a confused guy but sadly he falls for the gaudy writing of the film maker. Sivannarayana, who is struck in the wrap of being the comic villain, essays the similar role for the nth time. Dhanya Balakrishnan, Suchitra and Pavani Reddy are limited to small roles. Vasu Inturi is okay in his role. Rest of the characters Rao Ramesh, Krishna Bhagwan, Chandra Mohan, Ashok and others support the lead cast.
Techinical Team
Honestly, even after thinking deep and hard, I fail to spot even a single positive Technical aspect about the film. Amrutham: Chandamama Lo, yet another promising story-line becomes a martyr at the hands of an aspirational director. The one who wants to film a story that is close to his heart but finds himself obligated to stick to commercial norms and routines. The First half of the film is more like watching extended cut of Amrutham episode in a theatre. Usually in a different concept film, the second half is makes or breaks the film. Here the competition at the interval just trashed the movie. It was so humdrum and dragged that the audience were cursing themselves for being in the theater. Even climax didn't redeem the film. Director Gunnam Gangaraju could have worked a bit hard on the sense of logics, like; Planning to Farm in Moon - Fighting for Land on Moon - Appaji's attempt piss out side the space ship (When the ship was on the move) - the moon's gravity is redefined.
Dialogues were the most clichéd. The situations are given ample time to establish the equation between various characters. But again none of them with a great impact, a huge irritant was a songs playing at random moments. The music was an okay; they were picturized in the most awful fashion. The lyrics, at least the ones I could hear without awful music distracting me - were meaningful. The music and lyrics were two distinct entities here. The biggest problem with Amrutham is that the director is trying to do too many things at a time which simply does not work. Even you would cringe in seats seeing this space comedy. Plus, the long running time of 151 minutes tests your patience too much. Cinematography in the film by Rasool Ellore is neat. The long shots make graphics look a bit blur on screen. Art direction by J K Murthy is middling. The Production Values of "Just Yellow media pvt. Ltd" are fine.
Analysis
Sorry Gunnam Gangaraju, you might have scored solid hits like Little Soldiers, Aithe and Anukokunda Oka Roju, but you got your cards all terribly wrong this time. Even a madcap entertainer needs to have a healthy comedy at constant intervals, which was missing in Amrutham: Chandamama Lo. The film has a half baked concept, which leaves us feeling something is missing all the time. On the whole, Amrutham Chandamama Lo has a decent point, but it fails in its scripting. Though the audience would like to watch it, but might be disappointed after entering into the theatre.
Conclution : Amrutham Kadhu Visham!!
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